Convention News E-Newsletters

2024 Convention banner image

The Convention News e-newsletter is targeted toward ASHA members and CSD students interested in the upcoming ASHA Convention. Take advantage of this exclusive marketing opportunity—only three ads are available in each e-newsletter blast.

Circulation

E-Newsletters Sent to 234,000 ASHA Members/Affiliates

  • Sent in June, August (x2), and September
  • Past Average Open Rate: 28%
  • Past Average Click-Through Rate: 2.3%

E-Newsletters Sent to Convention Registrants

  • Sent in September, October, and November
  • Past Average Open Rate: 59%
  • Past Average Click-Through Rate: 12%

Rates

Ad Unit Subscribers Ad Dimension (pixels) Inventory 1x Rate 3x Rate
Medium Rectangle Ad (All Members & Affiliates editions) 234,000 300w x 250d 2 $1,995 $1,915
Medium Rectangle Ad (Convention Registrants only) Approx. 10-15K 300w x 250d 2 $1,495 $1,420

Editorial Calendar

Date Audience Topics (Subject to Change)
July 2 All ASHA members
  • Brief event overview: what’s new/improved
  • Registration and housing open August 1
  • Two registration options: in-person or virtual
  • Program available in late July
  • 2024 highlights (Opening keynote, Annie Award, special sessions, etc.)
  • Call for Papers info for authors
August 1

All ASHA members 

  • Registration and housing are open
  • Registration resources: options and rates
  • Housing resources: hotel list w/ rates and map
  • Schedule-at-a-Glance (in-person)
  • Program is available
  • Exhibit Hall highlights
August 30

All ASHA members (non-registrants)

  • Early Bird registration deadline
  • Two registration options: in-person or virtual
  • Lower rate for virtual only
  • Check out the program (in-person and virtual)
  • Exhibitors
September 5

Convention registrants (in-person only)

  • Start planning: view the program and bookmark sessions (in-person and virtual)
  • Preview exhibitors
  • Other activities (networking, lounges, receptions)
September 25

All ASHA members (non-registrants)

  • Advantage registration deadline
  • Two registration options
  • Schedule-at-a-Glance (in-person)
  • Preview the program
  • Exhibitors (online profiles)/Exhibit Hall (in-person)
October 8 Convention registrants (in-person)
  • Preview program and begin planning
  • Maximize your CE
  • Preview exhibitors (online profiles/Pocket Planner)
  • Other activities (networking, lounges, receptions)
October 28 All ASHA members (non-registrants)
  • Rates increase/last chance to register at a discount
  • Promote virtual as alternative/late registration option
  • Preview the program
November 18 Convention registrants (in-person only) Events promo
November 20 Convention registrants (in-person/virtual) Virtual program is open
November 22 Convention registrants (in-person only)
  • Badges and materials reminder/procedures
  • Onsite registration
  • Shuttles and transportation
  • Download Program Planner Mobile App
  • Exhibit Hall Extras/promos
  • Other Planning Resources
  • Reporting sessions after Convention to earn ASHA CEUs
November 27 Convention registrants (in-person only) Final reminders
December 5

Convention registrants (in-person only)

  • Thursday Highlights
  • Program/Schedule Changes
December 6 Convention registrants (in-person only)
  • Friday Highlights
  • Program/Schedule Changes
December 7 Convention registrants (in-person only)
  • Saturday Highlights
  • Program/Schedule Changes
December 9 Convention registrants (in-person/virtual)
  • Virtual program closes December 10
  • CE reporting deadline reminder

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ABOUT ASHA

The American Speech-Language-Hearing Association (ASHA) is the national professional, scientific, and credentialing association for members and affiliates who are audiologists, speech-language pathologists, speech, language, and hearing scientists, audiology and speech-language pathology assistants, and students.

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